Retention Specialist
Tamatem, Turkey

As a Retention Specialist at Tamatem: you will work on developing and implementing retention marketing strategies to improve customer satisfaction, reduce churn, and increase revenue. You will work closely with the product, marketing, and customer support teams to analyze customer data and provide insights that will inform both short as well as long-term retention strategies.

Your role in Tamatem's world:

• Developing and executing the gamer Retention Strategy to optimize Key Performance Indicators including customer lifetime value, key touch points, retention/churn levels and average revenue per player.
• Analyzing data to identify different users' segments/ cohorts amp; design targeted campaigns for each segment.
• Creation and implementation of an optimized daily/ weekly/ monthly campaign program (retention and reactivation both automated and not automated), tailoring communication to different customer segments identified through the CRM tool using mediums like Email, SMS, WhatsApp, Push Notifications, and In-app banners.
• Tracking the effectiveness of scheduled campaigns through regular reporting, including details of customer behaviour, gameplay and value addition.
• Make strategic recommendations on necessary fundamental changes in order to drive user engagement, retention and profitability.
• Control the overall retention bonus spending and achieve revenue growth Month on Month.
• Align with the Monetization and Product teams’ roadmaps and priorities.

Requirements

• 3+ years of proven experience with customer life cycle management across multi-brands / products/regions, preferably in online gaming
• Hands-on experience with at least one CRM tool (Adjust, CleverTap, Webengage, MoEngage etc)
• Analytical, data-driven and well-versed in Excel.
• Knowledge of CRM Statistics, Analysis and Tools, all involving retention, reactivation and communication with customers are mandatory.
• Strong team player and comfortable working in fast-paced, matrix environments.
• Fluency (Written+Verbal) in Arabic and English is non-negotiable for this role.

Benefits

You will love:

• Our vibrant and fun working environment. We are a curious, hard-working, and energetic group ready to take over the world!
• The continuous learning and career growth
• Our competitive salaries and annual raises.
• Some other COOL perks!

Job Rewards and Benefits