Product Marketing Specialist - Motor Starting
ABB, Turkey
Job Description
Join ABB and work in a team that is dedicated to creating a future where innovative digital technologies allow greater access to cleaner energy.
For our Marketing, Sales and Product Management team, understanding the full potential of our technology and the trends in our markets is highly rewarding. In addition, helping customers all over the world improve efficiency, save resources and reduce emissions gives our work a powerful sense of purpose. Working within the EL Market Southern Europe/ELGM/Electrification, you will implement all marketing strategies, in support of the sales team in Turkey/Istanbul. Reporting to the Line Manager, you will coordinate sales activities, events and market research to meet business objectives and increase market share.
Work Location is Dudullu
Your responsibilities
Implement product marketing strategies in assigned area to meet business objectives and in line with global product strategy. Implement all marketing activities, and support sales organization in driving sales and services of respective products.
Strategy: Implements the local go-to–market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
Target: Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed. Responsible for achieving key targets for control products by promoting to target end users, EPCs, and consulting engineering firms.
Sales: Provides product and technical support to sales team.
Customer Relations: Manages and develops appropriate relationships with customers and key accounts. Supports customers in adopting the new products and facilitates problem resolution.
Pricing:Define clear pricing structure for responsible product groups based upon competition.
Job Specification
Your background
Bachelor’s degree in Electrical Engineering, Electronics Engineering.
Min 2 years of sales and marketing experience in control products.
Excellent command of English both verbally and in writing, Turkish language is a must.
Advanced level of MS Office Applications.
Demonstrated strong verbal/written and presentation skills to all levels in an organization.
Demonstrated strong problem solving and negotiation skills.
Ability to work independently and manage time.
Open to travel.
More about us
Bring your very own sense of pride and purpose as you help us drive forward the Fourth Industrial Revolution – creating a sustainable future for our planet, and your career. Join ABB and harness the power of our diverse global network, as you collaborate with and learn from our world-class teams. Above all, challenge yourself every day. Let’s write the future, together.