CRM Marketing Automation Expert
Uplift People Consulting, Turkey
Job Description
Our client is a full-stack eCRM Services provider serving a select client portfolio.
Through a tight collaboration with their clients, they provide strategic, operational amp; creative services to global brands and execute through a proven holistic approach for sustainable eCRM success for businesses.
By creating an innovative data driven eCRM activation plan tailored for each brand, they integrate of design amp; technology to create tangible value exchange between brands and consumers.
Job Description:
Working closely with the CRM consultant to continuously build and automate email channel communications. You will play a critical role in the operations as the CRM amp; Marketing Automation Expert, in charge of delivering marketing automation programs to a select premium brand portfolio at scale.
Responsibilities of the Role
- Strong preference for Salesforce Marketing Cloud Certification and/or hands on experience with SQL, Ampscript, SFMC Automation Studio, SFMC Journey Builder, SFMC Einstein Email Recommendations, Data Extensions, Triggered Emails.
- Design, build, execute, and optimize personalised marketing programs and campaigns using SFMC
- Create emails, email templates, landing pages, automation programs in accordance with industry best practices and standards.
- Test and QA marketing automation programs.
- Manage the contact database; maintain segmentation; uphold data hygiene standards; optimize email deliverability.
- Oversee various technology integrations including CRM, testing platforms, data enhancement tools.
- Conduct A/B and multivariate testing on subject lines, creative and copy tests; consistently meet or exceed key performance indicators.
- Measure, track, analyze, and regularly report on the effectiveness of programs; create projections and measure ROI.
- Monitor technology developments and trends; make recommendations for adoption.
- Bachelor's degree or relevant work experience
- Excellent project management skills to allow for timely planning, executing and reporting on multiple marketing projects at the same time, and the ability to perform in a fast-paced and high-energy environment
Must Haves:
- Previous experience working closely with CRM, email marketing and marketing automation systems, inbound marketing, A/B testing, and web analytics.
- Managing eCRM campaigns using email marketing platforms to deliver measurable results. (SFMC, Klaviyo, Oracle Eloqua, Related Marketing Cloud or similar)
- Have a track record of demonstrable results through testing and deploying effective email campaigns.
- Proficient in setting up marketing automation and email and integrating those systems with other technologies.