Head of CRM
Uplift People Consulting, Turkey

Our client is a full-stack eCRM Services provider serving a select client portfolio.

Through a tight collaboration with their clients, they provide strategic, operational amp; creative services to global brands and execute through a proven holistic approach for sustainable eCRM success for businesses.

By creating an innovative data driven eCRM activation plan tailored for each brand, they integrate of design amp; technology to create tangible value exchange between brands and consumers.

Requirements

Job Requirements

• Strong preference for Salesforce Marketing Cloud Certification and/or hands-on experience with SQL, Ampscript, SFMC Automation Studio, SFMC Journey Builder, SFMC Einstein Email Recommendations, Data Extensions, and Triggered Emails
• Design, build, execute, and optimize personalized marketing programs and campaigns using SFMC
• Create emails, email templates, landing pages, and automation programs in accordance with industry best practices and standards
• Test and QA marketing automation programs
• Manage the contact database; maintain segmentation; uphold data hygiene standards; optimize email deliverability.
• Oversee various technology integrations including CRM, testing platforms, and data enhancement tools
• Conduct A/B and multivariate testing on subject lines, creative, and copy tests; consistently meet or exceed key performance indicators
• Measure, track, analyze, and regularly report on the effectiveness of programs; create projections and measure ROI.
• Monitor technology developments and trends; make recommendations for adoption
• Bachelor's degree or relevant work experience
• Excellent project management skills to allow for timely planning, executing and reporting on multiple marketing projects at the same time, and the ability to perform in a fast-paced and high-energy environment

Candidate Requirements

• Fluent in English
• Previous experience working closely with CRM, email marketing and marketing automation systems, inbound marketing, A/B testing, and web analytics
• Managing eCRM campaigns using email marketing platforms to deliver measurable results (SFMC, Klaviyo, Oracle Eloqua, Related Marketing Cloud or similar)
• Have a track record of demonstrable results through testing and deploying effective email campaigns
• Proficiency in setting up marketing automation and email and integrating those systems with other technologies

Job Rewards and Benefits